Why does fast fashion have to change?

The textile world is facing an unprecedented crisis due to the fast fashion phenomenon. This production and consumption model, characterised by the production of cheap, low-quality clothing, has a major impact on the environment and the working conditions of employees in the sector.
In this article we will explore why fast fashion needs to review its production system and what solutions we can adopt to support this trend.

Environmental impact

Let’s start with a bang!
Fast fashion is based on rapid production cycles, in which items are created and distributed in large quantities and at low prices. This leads to more waste production, as clothes are often of poor quality, wear out faster and also use more natural resources for their production.

Working Conditions

Fast fashion also has a significant impact on the working conditions of employees in the textile industry. To meet the demand for fast and cheap production, many companies in the industry outsource production to developing countries, where labour laws are less strict.

Monopoly of big companies

Fast fashion has also contributed to the creation of a monopoly of large companies in the textile industry. Fast fashion chain shops dominate the market, producing cheap, low-quality articles, often imposing their prices and production standards on small companies.

Sustainable solutions and alternatives

Tackling the fast fashion crisis requires a holistic approach. Firstly, it is crucial to raise consumer awareness of the damage caused by fast fashion and to promote conscious consumption. This means opting for quality, durable and ethically produced clothes. Furthermore, it is necessary to support small companies and independent brands that are committed to environmental sustainability and respect for workers’ rights.

And this is where we at Emmetex come in. Every day, we uphold our values of transparency and care for our environment. In fact, thanks to our commitment, over the years we have achieved important environmental certifications and joined associations that put environmental well-being as a top priority, such as the CID, the Italian consortium of detox implementation (find out what it is about, click here).

We are therefore aware of the damage that fast fashion production is doing to the environment, and we are making our utmost contribution to bring about a global turnaround. A way to review the internal systems of this production category and to be able to work in a balanced way without negatively impacting the environment.